We have seen amazing success in generating significant numbers of leads by adopting the iSON Software WhatsApp Chatbot approach. This strategy has not only boosted lead acquisition but also significantly improved the ROI of our Facebook ad campaigns, marking a game-changer in our marketing efforts. and drive traffic to WhatsApp.
The next step is to effectively qualify these leads, and there is no better tool for this job than a WhatsApp chatbot. By obtaining WhatsApp Business API approval for your brand or company, you can effortlessly set up a workflow chatbot using the iSON software platform, streamline lead qualification, and increase overall efficiency.
Not sure how to create Workflow Chatbots? No problem! We offer a wide range of pre-designed flows and chatbot templates that are ready to use. These templates can be easily customized to suit your specific needs. Explore all the available chatbot templates here and get started effortlessly!
WhatsApp chatbots provide instant answers, acting as personal assistants to guide customers effectively. This not only improves customer experience but also increases lead qualification as more queries are resolved. Additionally, the WhatsApp chatbot and iSON software platform provide many other capabilities, such as:
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WhatsApp chatbots eliminate wait times by addressing customer queries instantly, eliminating the need for an agent to intervene.
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It provides comprehensive product or service descriptions including specifications, eligibility, requirements, return policies and more to suit different use cases and industries.
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Customers can also receive catalog files, descriptions, product images, videos and other media directly through WhatsApp.
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Additionally, the iSON software platform enables seamless message transmission to thousands of users with a single click.
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It allows smart audience creation and segmentation based on attributes like tags, activity status, and campaign history.
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Additionally, businesses can easily send payment receipts, contact form confirmations, premium reminders, and other API-powered campaign messages using the platform.
In short, the iSON Software Platform is your complete WhatsApp Chatbot, CRM and Marketing Solution.
WhatsApp business automation is possible once you get the WhatsApp Business API. Click here to apply for it.
Ways To Direct Customers On WhatsApp Chatbot
Use these five strategies to guide customers to your WhatsApp Business API number and connect them with your chatbot. These methods ensure seamless engagement and make it easy for customers to connect with your business seamlessly.
1. Direct to WhatsApp Ads
Facebook and other social media ads serve as a primary channel for drive customers to your WhatsApp Chatbot. By taking advantage of the “Click-to-WhatsApp” ad option, you can direct users directly to your chatbot. These ads allow you to set pre-filled first messages tailored to specific landing pages, enabling precise customer tagging in the iSON software platform. This targeted approach ensures that interactions are personalized and efficiently organized from the start.
Marketers can use iSON software to create personalized campaigns for tagged users, effectively targeting different user groups. For example, If a customer interacts with your WhatsApp chatbot about “email marketing,” they are assigned a relevant tag. Marketers can anticipate related interests such as through SMS or content marketing to design targeted campaigns that promote these services. These campaigns are dynamic, personalized messages tailored to user behavior and preferences for higher engagement and conversion rates.
2. Through SMS Campaigns
Although SMS campaigns may not always be great at converting customers directly, they can be highly effective at driving users to WhatsApp. By launching a dedicated SMS campaign, businesses can encourage both old and new leads to join their official WhatsApp Business API account. The SMS includes a clickable WhatsApp link that redirects users to their WhatsApp app, with a pre-filled message to send. This seamless transition not only connects users to a more interactive platform but also initiates meaningful conversations with the company’s WhatsApp chatbot.
Drive Traffic to WhatsApp 10x ROI
Re-add inactive leads to your CRM to renew conversations and increase conversions for your products or services. iSON software improves the process with ‘First Message Tags’ based on the user’s initial message. These messages are tailored for different products and services, enabling precise audience segmentation from the start. This strategy ensures that conversations are targeted, making it easier to address customers’ interests and achieve meaningful results.
Book a demo now with iSON Software to explore more features and your particular use cases before your competitor does. Click here now!
3. Through E-mail Campaigns
Email campaigns, like SMS campaigns, effectively connect old and new leads by directing them to your official WhatsApp account. SMS and email campaigns, although traditional, effectively initiate conversations and funnel users to WhatsApp for lead qualification through chatbots. These proven marketing strategies are essential for companies to boost lead conversion and effectively increase customer engagement.
Consider enlisting the help of refrens content writers to increase the persuasiveness and readability of your drafted email copy.
Email campaigns can include a WhatsApp link and a QR code for added convenience. By scanning the QR code, users are quickly redirected to their WhatsApp with the completed message. This seamless method streamlines user connection with your business, facilitating interactions with your WhatsApp chatbot.
Check out this website for generating a QR code with a WhatsApp link in it. Click here.
4. Placing a WhatsApp Button on Website
Adding WhatsApp buttons with personalized pop-up captions is an excellent strategy to increase user engagement. By customizing captions based on page content, you can create a more interactive and useful experience for visitors. For example, if a user is browsing the Hair Care section, the pop-up might say:
“Looking for the perfect solution for hair? Let us find the best hair oil for you! 🌟 Click here to chat with us!”
Fitness Page: “Do you want to step up your fitness game? Let us choose the right supplement for you! “
Drive Traffic to WhatsApp 10x ROI
Personalized and unique pop-up captions become even more impactful when combined with audience segmentation for future WhatsApp campaigns. With the iSON software platform, you can achieve this seamlessly by taking advantage of its automatic first message tag feature. This functionality allows you to tag users based on the page they were visiting when they started a chat on WhatsApp. As a result, you can effectively segment your audience based on their specific interests or browsing behavior.
For example, users coming from a hair care page could be tagged as “hair care enthusiasts,” enabling you to send targeted campaigns offering special deals on hair products. Similarly, users of the fitness section can get updates on new supplements or workout gear. This accurate audience segmentation not only increases the relevance of your campaigns but also increases engagement and conversion rates, making your marketing efforts smarter and more efficient.
5. Display WhatsApp Number
This approach is particularly effective for companies leveraging offline advertising channels such as TV commercials, billboards, print media or flyers. By prominently displaying their WhatsApp Business API number in ad creative, businesses can invite users to connect through WhatsApp. Upon messaging the number, users are greeted by a WhatsApp chatbot designed to engage, assist, and seamlessly convert them.
This strategy has been successfully adopted by industry leaders like Asian Paints and Xiaomi, who use WhatsApp campaigns to create direct and interactive communication channels. Whether it’s guiding customers through product inquiries or sharing personalized offers, this method bridges the gap between offline promotion and digital engagement, increasing overall campaign ROI.
Drive Traffic to WhatsApp 10x ROI
In 2021 and beyond, WhatsApp marketing remains unrivaled in its ability to deliver exceptional results. Integrating WhatsApp into digital marketing strategies has become essential for businesses aiming to achieve higher engagement and conversion. With its unparalleled proximity to the audience, WhatsApp provides a personal and direct communication channel that fosters trust and connection.
Its high open and response rates make it a game-changer for boosting marketing ROI. Whether it’s personalized promotions, instant customer support, or targeted campaigns, WhatsApp’s effectiveness in creating meaningful interactions ensures that it will remain the cornerstone of successful marketing strategies for years to come.
