With a dizzy 2.2 billion monthly users worldwide, WhatsApp has solid its place as one of the most popular messaging platforms globally. Its on a large scale adoption makes it an incredibly effective and convenient channel for businesses to connect with their customers effortlessly. WhatsApp Business App vs API
What are you waiting for, then??
Okay – Got stuck in choosing between the WhatsApp business app and WhatsApp Business API? Don’t worry, we got you covered!
In this doc, we’ll see a comparison between the WhatsApp Business App and the WhatsApp Business API.
Comparison - WhatsApp Business App Vs WhatsApp API
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Comperison
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WhatsApp Business API
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WhatsApp Business App
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|---|---|---|
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Multi-User Access
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Unlimited-Users
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Single Mobile User
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|
Broadcasting Limit
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No Limit
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256 Contacts only
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|
Install Chatbot
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Yes
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Not Possible
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|
Automated Messaging
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Yes
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Not Possible
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|
Verified Green Tick
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Yes
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Not Possible
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Broadcast Reached
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All Users
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Only who Saved Your Contact number
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|
End to End Product Selling
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Possible through WhatsApp catalogs & cart
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Not Possible
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|
Clickable Buttons in Messages
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Yes
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Not Possible
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Coding Required
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Yes, But Not required if use
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No: Already given by WhatsApp
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WhatsApp Business App:
The WhatsApp Business App is designed specifically for small business owners and is completely free to download and use. It provides a simple way to engage directly with customers, showcase your products or services, and offer real-time support, ensuring a seamless shopping and communication experience.
WhatsApp offers a range of features that solidify its position as a leading messaging platform. With a WhatsApp Business account set up via the WhatsApp Business App, you can:
- send broadcasts to up to 256 contacts.
- Configure auto-replies for greetings and away messages.
- Share documents and locations etc.
- Manage your account seamlessly across five devices (one mobile and four desktops).
Imagine a small bakery or cake shop setting up a WhatsApp Business Account using the Business App to expand its customer base. The app empowers them to connect with customers directly, showcase their menu, provide personalized responses, and streamline orders—all while enhancing the overall customer experience.
- The WhatsApp Business App enables businesses to create a detailed profile that includes essential information such as address, business description, email, and website.
- Making it easy for customers to access key details. With the catalog feature, businesses can showcase their products and services in one place.
- Quick replies save time by allowing businesses to reuse pre-saved responses for frequently asked questions.
- The app also helps streamline communication by organizing chats and contacts with labels for easy retrieval.
- Additionally, it offers automated features like away messages and greeting messages to engage customers even when the business owner is unavailable, creating a seamless and professional customer experience.
WhatsApp Business API
WhatsApp Business API is specifically designed for medium and large businesses, enabling them to manage customer communication on a global scale. It provides a secure, efficient, and reliable platform to connect with customers, streamlining interactions and enhancing engagement through advanced features according for enterprise needs.
- The WhatsApp Business API allows businesses to create a professional profile with key details like address, business description, email, and website.
- Providing customers with the information they need in a convenient format.
- It’s according for larger companies managing high volumes of messages, offering the ability to respond to inquiries, provide support, and send updates where customers prefer to receive them.
- Unlike the Business App, the API integrates seamlessly with WhatsApp Business Solutions or CRM platforms for more robust functionality.
- Additionally, the Business API requires prior approval from WhatsApp before it can be launched, highlighting its enterprise-level focus and distinction from the app’s use cases.
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